Pankajakasthuri
01

Audit Overview

Your store's untapped revenue potential — and how to unlock it

Why We Created This Audit

We analyzed pankajakasthuri.in the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Health & Wellness (Ayurveda) stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.

3 Critical
8 Important
1 Opportunities

What We Analyzed

  • UX & Conversion Design12 findings
  • Performance & Speedvs 3 competitors
  • Technology & App StackPlatform + 18 apps
  • Industry BenchmarksHealth & Wellness (Ayurveda)

Pages Analyzed

  • Homepage2 findings
  • Collection Pages1 findings
  • Product Pages (PDP)5 findings
  • Cart & Checkout4 findings
Growisto This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
02

Performance & Technology

Speed benchmarks, Core Web Vitals, and technology assessment for Pankajakasthuri

66

Mobile PageSpeed Score

A mobile lab score of 66 - the best of six Ayurveda stores tested - and the only one whose taps respond within Google's bar for real shoppers.

Competitive Comparison

Benchmarked against 3 leading Health & Wellness (Ayurveda) stores in your market

Store Mobile Score Desktop Score Mobile LCP Mobile CLS Mobile TBT
Pankajakasthuri (Client)668612.7s0.0000ms
Kottakkal Arya Vaidya Sala58818.9s0.042333ms
Dhathri53807.3s0.044650ms
Kerala Ayurveda42655.7s0.0321421ms
Kama Ayurveda426217.5s0.000975ms
Dr. Vaidya's55628.8s0.8187439ms
Good
Needs Improvement
Poor

⚠ Note: Kottakkal Arya Vaidya Sala, Dhathri, Kerala Ayurveda, Kama Ayurveda, Dr. Vaidya's score lower than Pankajakasthuri on mobile PageSpeed. This reflects the Health & Wellness (Ayurveda) category average — even established brands in this space struggle with mobile performance. The opportunity is to leapfrog the category, not just match it.

⚡ A 1-second delay in mobile load time can reduce conversions by up to 7%. For every 100ms improvement in LCP, conversion rates increase by ~0.4%. Source: Google/Deloitte, 2024

Core Web Vitals — Google's UX Quality Signals

Sites failing Core Web Vitals may rank lower in Google mobile search results

⚠ 3 of 5 Core Web Vitals passed
LCP How fast content appears
12.7s
Target: ≤ 2.5s
Fail (lab) · 3.7s field
FCP First visual response
3.9s
Target: ≤ 1.8s
Fail (lab) · 2.7s field
TBT Main thread blocking
0ms
Target: ≤ 200ms
Pass (lab)
CLS Visual stability
0.000
Target: ≤ 0.1
Pass (lab) · 0.11 field
INP Tap/click responsiveness
171ms
Target: ≤ 200ms
Pass (field data, page)

What This Means for Revenue

Pankajakasthuri scores 66 on mobile in Google's lab test, ahead of every Ayurveda store we could test: Kottakkal Arya Vaidya Sala 58, Dhathri 53, Kerala Ayurveda 42, Kama Ayurveda 42 and Dr. Vaidya's 5 (Kapiva blocks Google's test tool, so it is left out). It is also the only store in the group whose real shoppers get a tap response inside Google's 200ms bar (171ms); the others range from 205ms to 425ms. The gap is the first screen. Chrome field data shows real visitors wait about 3.7s for Pankajakasthuri's hero image on mobile, while Dhathri (2.1s), Kottakkal (2.6s) and Kerala Ayurveda (2.7s) fill their first screen faster. The hero slideshow image is the largest thing on the page and is not prioritised; giving the first slide priority loading, serving it at phone size and removing the render-blocking slider stylesheet would close that gap - and turn speed into a clear lead rather than a split result.

Technology Stack

! 4 of 6 technology areas are well-configured - 2 areas need attention
Modern Platform

Platform

Shopify

Shopify storefront served through Cloudflare; the 94-product catalogue and an open app ecosystem give plenty of room for CRO apps.

Custom Theme

Theme

Herbyo (custom, Engo-based)

  • Type: Custom theme with legacy jQuery/Bootstrap assets
  • Theme schema Herbyo 1.0.0, jQuery 3.5 era scripts
  • Related Products block is built but hidden by CSS; Dresses/Swimwear/Shoes size-chart template code left in the page
Native

Checkout & Payments

Native Shopify Checkout via Cashfree and Razorpay (via Shopify checkout)

  • Guest checkout: Enabled (email or phone, no account needed)
  • Express checkout: Not offered in cart or drawer (no Shop Pay, GPay or UPI quick-pay button)
  • UPI, Visa, Mastercard, RuPay, wallets, Apple Pay via gateways

Technology Assessment

Pankajakasthuri runs on Shopify with a custom Herbyo theme, native Shopify checkout with Cashfree and Razorpay, and a heavy stack of third-party apps. Checkout is solid; the theme carries leftovers (hidden related products, template size-chart code) and script weight that merit cleanup.

03

UX & Conversion Findings

Page-by-page analysis with visual comparisons against top Health & Wellness (Ayurveda) stores

Show real customer reviews with names and star ratings on the homepage so first-time visitors trust the range sooner
Pankajakasthuri Herbals - Mobile
Pankajakasthuri Herbals - Mobile
Kapiva - Mobile
Kapiva - Mobile
Observations
  • The only social proof is a slider of Facebook comment screenshots, and all of it is about a single product.
  • Screenshots have no star rating, no product link and no verified-buyer cue, so they read as less credible than store reviews.
  • A tall empty gap inside the slider pushes the next section away and weakens the proof block.
Recommendations
  • Replace screenshots with a reviews strip pulling live star ratings and short quotes across the best-selling products.
  • Link each review to its product so trust turns into a visit to the product page.
  • Kapiva shows rated, named customer reviews on its homepage.
Best practice -- Kapiva and Dr. Vaidya's both show named, star-rated customer reviews on their homepages
Show the health-concern tiles as a compact swipeable row so shoppers reach the bestsellers without long scrolling
Pankajakasthuri Herbals - Mobile
Pankajakasthuri Herbals - Mobile
Dr. Vaidya's - Mobile
Dr. Vaidya's - Mobile
Observations
  • Each concern tile fills an entire phone screen, so shoppers scroll through every tile before the first product.
  • Bestsellers sit far down the page, so many shoppers never reach products they could buy.
Recommendations
  • Show the concern tiles as a compact two-column grid or a swipeable row so all concerns are visible at once.
  • Move the featured products higher so shoppers can add to cart sooner.
  • Dr. Vaidya's shows its health concerns as a compact swipeable row of round icons right under the header.
Growing -- concern-based navigation on 7/10 health stores
Show star ratings on collection product cards so shoppers can compare quality before opening a product
Pankajakasthuri Herbals - Mobile
Pankajakasthuri Herbals - Mobile
Kapiva - Mobile
Kapiva - Mobile
Observations
  • Cards show only name, price, stock label, size and add to cart, with no rating or review count.
  • The product page does carry a rating, so social proof exists but stays hidden until shoppers open each product.
  • Without ratings shoppers cannot tell strong sellers apart, which slows choosing.
Recommendations
  • Surface the existing star rating and review count under the product name on every card.
  • Hide the rating line for products with no reviews yet rather than showing zero.
  • Kapiva lists ratings on its collection cards.
Growing -- ratings on product cards at 7/10 health stores
Add a pincode delivery check beside the buy buttons so shoppers know when the order will arrive
Pankajakasthuri Herbals - Mobile
Pankajakasthuri Herbals - Mobile
Kapiva - Mobile
Kapiva - Mobile
Observations
  • No pincode field or delivery date is shown near the price or buy buttons.
  • Delivery and return details exist only as policy pages in the footer, far from the buy decision.
  • Shoppers outside metro cities cannot confirm serviceability, a common reason to abandon.
Recommendations
  • Add a pincode box under the buy buttons that returns serviceability, estimated delivery date and COD availability.
  • Remember the pincode for later visits.
  • Kapiva lets shoppers check the delivery date by pincode on its product page.
Best practice -- Kapiva shows a pincode check with an expected delivery date on its product pages
Show related products below the product details so shoppers keep browsing instead of leaving
Pankajakasthuri Herbals - Mobile
Pankajakasthuri Herbals - Mobile
Dr. Vaidya's - Mobile
Dr. Vaidya's - Mobile
Observations
  • After the tabs and share icons the page ends straight into the footer.
  • A Related Products block is built into the theme but is switched off, so shoppers never see it.
  • Shoppers unsure about this product have no next product to explore, which loses add-to-cart chances.
Recommendations
  • Switch the existing related-products block on and show it below the tabs as a swipeable row.
  • Prefer same-concern products, for example tablet and syrup forms of the same remedy.
  • Dr. Vaidya's shows related and frequently bought products on its product pages.
Best practice -- Dr. Vaidya's and Kama Ayurveda both show related products on their product pages
Slim down the sticky add-to-cart bar so shoppers can keep reading product details
Pankajakasthuri Herbals - Mobile
Pankajakasthuri Herbals - Mobile
Kama Ayurveda - Mobile
Kama Ayurveda - Mobile
Observations
  • The sticky bar stacks product name, price and two full-width buttons, covering a large part of the screen.
  • It appears even while the main buy buttons are still in view, squeezing the content shoppers want to read.
  • With the bottom nav bar below it, little space is left for the description.
Recommendations
  • Reduce the bar to one compact row: price plus a single add-to-cart button.
  • Show it only after the main buy buttons scroll out of view.
  • Kama Ayurveda keeps a slim single-row sticky Add to Bag bar (about 73px, one full-width button) on mobile product pages.
Standard -- slim single-row sticky add to cart at Kama Ayurveda
Give every product page a dedicated how-to-use tab so shoppers know exactly how to take each remedy
Pankajakasthuri Herbals - Mobile
Pankajakasthuri Herbals - Mobile
Dr. Vaidya's - Mobile
Dr. Vaidya's - Mobile
Observations
  • Dosage guidance is inconsistent: some products (Ashwagandha Tablets, Anticid Pudina) mention it inside the description, while bestsellers like Breathe Eazy Granules and Kumkumadi Thailam give no directions at all.
  • There is no How to Use tab beside Description, Ingredients, Review and FAQ, so even where directions exist shoppers must read the whole description to find them.
  • Shoppers buying an ingestible remedy want usage clarity before paying; missing or buried directions raise doubt and support queries.
Recommendations
  • Add a How to Use tab on every product page with dose, frequency, duration and when to take it (before or after food).
  • Include a short note on who should avoid it or consult an Ayurvedic doctor.
  • Dr. Vaidya's gives every product page a dedicated How To Use tab.
Growing -- dosage guidance at 7/10 health stores
Fill the product FAQ tab with real answers so shoppers get their doubts resolved before checkout
Pankajakasthuri Herbals - Mobile
Pankajakasthuri Herbals - Mobile
Kapiva - Mobile
Kapiva - Mobile
Observations
  • The FAQ tab opens to a blank panel, so shoppers who tap it find nothing.
  • An empty tab looks unfinished and undermines trust at the moment doubts need answering.
Recommendations
  • Add short answers on dosage, results timeline, safety and delivery, or hide the tab until content is ready.
  • Reuse real questions from the Ask a Question form.
  • Kapiva uses an FAQ accordion on product pages.
Growing -- FAQ on product pages at 5/10 health stores
Add product recommendations to the cart so shoppers add one more item before checkout
Pankajakasthuri Herbals - Mobile
Pankajakasthuri Herbals - Mobile
Kama Ayurveda - Mobile
Kama Ayurveda - Mobile
Observations
  • Neither the cart drawer nor the cart page offers any recommendations; the drawer even shows a large blank area.
  • The store's cart app (UpCart) already includes upsell and recommendation modules, but both are switched off.
  • Products are low priced, so a small add-on is the easiest way to raise order value.
Recommendations
  • Switch on UpCart's upsell module and show two or three complementary remedies under the cart items with quick add.
  • Pick items that complete the same concern, such as a syrup with a tablet.
  • Kama Ayurveda shows a Recommendations carousel with quick Add to Bag buttons on its cart page.
Growing -- cart recommendations at Kama Ayurveda
Show payment and security trust icons beside the checkout button so shoppers pay with confidence
Pankajakasthuri Herbals - Mobile
Pankajakasthuri Herbals - Mobile
Kama Ayurveda - Mobile
Kama Ayurveda - Mobile
Observations
  • The checkout button has no payment icons, secure checkout note or return reassurance near it, in the drawer or on the cart page.
  • Payment logos appear only in the page footer, far from the decision point.
Recommendations
  • Add UPI, card and COD icons plus a secure checkout line directly under the checkout button.
  • Mention easy returns in one short line.
  • Kama Ayurveda shows a 100% Safe & Secure Payment badge and UPI/EMI logos just above its Checkout button in the cart.
Growing -- secure-payment badge in cart at Kama Ayurveda
Add a free-shipping progress message in the cart so shoppers add a little more to qualify
Pankajakasthuri Herbals - Mobile
Pankajakasthuri Herbals - Mobile
Proposed Implementation - Pankajakasthuri Mobile Cart
Proposed Implementation - Pankajakasthuri Mobile Cart
Observations
  • The cart drawer tracks only discount tiers; free shipping is mentioned only in the rotating announcement bar.
  • The cart page has no progress or threshold message at all.
  • A shopper just under the free-shipping level gets no nudge to add a small item.
Recommendations
  • Show a live message such as add Rs.X more for free shipping with a progress bar in the drawer and the cart page.
  • Combine it with the discount tiers in one clear bar.
  • None of the three approved competitors shows a live free-shipping progress message in the cart yet, so this is a mockup of what it could look like.
Opportunity -- no approved competitor has a free-shipping progress message. Audit-day cart: Rs.160 + Rs.400 = Rs.560 against a Rs.599 threshold, so Rs.39 short
Add UPI express checkout in the cart so mobile shoppers can pay faster
Pankajakasthuri Herbals - Mobile
Pankajakasthuri Herbals - Mobile
Proposed Implementation - Pankajakasthuri Mobile Cart
Proposed Implementation - Pankajakasthuri Mobile Cart
Observations
  • Only the standard checkout button is offered; there is no wallet or UPI quick-pay option in the drawer or cart page.
  • Mobile shoppers must fill a full address form before reaching payment.
Recommendations
  • Add a Google Pay or UPI quick-pay button above the standard checkout button.
  • Prefill the address from the wallet to cut form effort.
  • None of the three approved competitors offers a UPI quick-pay button in the cart yet, so this is a first-mover opportunity.
Opportunity -- none of the three approved competitors offers it yet. Mockup uses the audit-day cart: Rs.160 + Rs.400 = Rs.560
04

App Ecosystem

What's installed vs what's missing from best-in-class Health & Wellness (Ayurveda) stores

18 Apps
Detected
6 Critical Categories
Missing
Health and wellness stores in our benchmark average a focused set of purpose-built apps; Pankajakasthuri already runs a broad stack, with overlap in email tools.

Present (18)

✓
Globo Mega Menu
Navigation
Category to sub-collection to product menu in the hamburger drawer
✓
✓
UpCart cart drawer
Cart & Checkout
Slide-out cart with discount-tier progress bar and discount code field; no cross-sell or trust icons
✓
✓
Ali Reviews
Reviews & Social Proof
Reviews live in a tab on the product page; ratings not shown on cards
⚠
✓
Avada Joy Loyalty
Loyalty & Rewards
Rewards link in menu and footer
✓
✓
Omnisend
Email & SMS
Email capture and automation
✓
✓
Mailchimp
Email & SMS
Second email platform alongside Omnisend; possible duplication
⚠
✓
Brevo (Sendinblue) automation
Email & SMS
Third email/automation script detected; overlapping tools
⚠
✓
Shopify Forms
Lead Capture
Newsletter form
✓
✓
PushOwl
Push Notifications
iOS add-to-home-screen prompt overlays content on mobile pages
⚠
✓
Pop-Convert
Popups & Conversion
Popup/conversion scripts loaded
✓
✓
JourneyAI
WhatsApp & Messaging
E-commerce messaging connector
✓
✓
PageFly
Page Builder
Landing page builder scripts loaded sitewide
✓
✓
Shiprocket (Promise)
Shipping & Delivery
Delivery-promise script loaded but no delivery estimate is visible on the product page
⚠
✓
Share Cart
Cart & Checkout
Floating Share Cart button on the cart page
✓
✓
Wishlist (theme-based)
Wishlist
Wishlist page and heart icon in header and product page
✓
✓
Flash Speed
Performance
Script-deferral app; adds its own script weight
⚠
✓
Microsoft Clarity
Analytics
Session recording and heatmaps
✓
✓
Spicegems / Bevi app
Unidentified
Third-party script from cdnbevi.spicegems.com; function not identified
⚠

Missing (6)

✗
Cross-sell / Upsell in cart (e.g. Rebuy, Frequently Bought Together) Critical
Upsell & Cross-sell
💰 Average order value uplift
6/10 health stores run cart upsells
✗
Free-shipping progress bar (cart drawer setting) Critical
Cart & Checkout
💰 Higher order value near free-shipping threshold
6/10 health stores show free-shipping progress
✗
Delivery estimate / pincode checker (Shiprocket Promise or similar) Critical
Shipping & Delivery
📈 Fewer abandons from delivery doubt
4/5 India stores show delivery estimates
✗
Express checkout / UPI quick-pay (e.g. GoKwik, Shop Pay) Recommended
Cart & Checkout
📈 Faster mobile checkout
3/5 India stores offer express checkout
✗
Product FAQ / Ask-an-expert content module Recommended
Trust & Support
✨ Fewer pre-purchase doubts
5/10 health stores show a product FAQ
✗
Subscription app (opt-in refill) Nice-To-Have
Subscriptions & Loyalty
🔄 Repeat purchases on chronic-use remedies
8/10 health stores offer subscription (opt-in in India)

App Stack Assessment

Pankajakasthuri has 18 apps and scripts covering menu, cart drawer, reviews, loyalty, email and push. Three email platforms overlap, and the cart drawer lacks cross-sell and free-shipping messaging that the stack could support.

Growisto

Confidential — Prepared for Pankajakasthuri by Growisto | October 2026

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